Consumer water treatment systems demand expected to increase globally

Feb. 7, 2014

CLEVELAND — A new report by The Freedonia Group projects a 12 percent per year increase.

CLEVELAND — A new report by The Freedonia Group has found that global demand for consumer water treatment systems is projected to increase at more than 12 percent per year to $13.4 billion in 2017, according to a press release.

According to Freedonia analyst Jennifer Mapes, “Ongoing economic improvement in several key geographic markets through 2017 will boost gains as the industry recovers from the global recession of 2009 and subsequent restrained home construction activity.” 

The report, entitled "World Consumer Water Treatment Systems," showed that in developed areas, urban residents more commonly purchase point-of-use systems that improve the taste or smell of water or higher value systems that remove contaminants not regulated by public water authorities, the release reported.

In developing markets, advances for home water treatment systems will be boosted as consumers switch from habits that are deeply and often culturally ingrained, such as boiling water before drinking or buying drinking water in bottles, jugs or large containers from an outside source, noted the release.

According to the release, the fastest growth is expected in the BRIC (Brazil, Russia, India and China) countries and others such as Mexico and South Africa that do not yet have established markets for consumer water treatment systems.