The common pitfalls of building an online presence

Oct. 24, 2014

BIRMINGHAM — In a previous Water Technology article, we wrote about how to increase return on investment (ROI) for business websites and social media pages.

BIRMINGHAM — In the article, “Optimize your online presence,” featured in a previous issue of Water Technology, we discuss the importance of having an online presence in today’s world and how businesses can increase their return on investment (ROI) through designing quality websites and social media pages.

Even the smart and savvy business owner who implements countless quality tools to help create great online content can still encounter a number of irritating mishaps when designing a website. In the article, experts outline some of the most common mistakes business owners make while crafting an online presence:

  • Don’t crowd the site with too much content, too many pages to navigate or too much text.
  • Make sure font and photo sizes are easy to read and see.
  • Don’t forget contact information and a toll-free number.
  • Consider incorporating responsive design rather than creating a separate mobile site.
  • Make sure all information is current and relevant.
  • Keep in mind that some devices may not support certain multimedia software programs.
  • Hire professionals.

You can find the entire article on building an online presence here.

Sponsored Recommendations

NFPA 70B a Step-by-Step Guide to Compliance

NFPA 70B: A Step-by-Step Guide to Compliance

MV equipment sustainability depends on environmentally conscious design values

Medium- and low voltage equipment manufacturers can prepare for environmental regulations now by using innovative MV switchgear design that eliminates SF6 use.

Social Distancing from your electrical equipment?

Using digital tools and apps for nearby monitoring and control increases safety and reduces arc flash hazards since electrical equipment can be operated from a safer distance....

Meet the future of MV switchgear

SureSeT new-generation metal-clad. Smarter. Smaller. Stronger.