Fun, flavored and filtered: Cooler options

Aug. 25, 2015

Additional features open the door for more profits.

Coolers offer water treatment professionals another opportunity to build profitable, successful businesses that go beyond the faucet. The equipment can provide customers ways to stay healthy while still enjoying the water they need for drinking, cooking, bathing and more.

With the recent Legionnaires’ disease outbreak in New York, concern has grown over the risk Legionella bacteria present to human health. These bacteria can live at the point of dispense, or tap, and professionals can help reduce the risks to customers by providing ultraviolet (UV) disinfection at this site.

UV technology is included with many water coolers, helping to ensure customers have access to sanitary water at all times. The availability of this type of disinfection allows dealers to expand their product and service offerings as well as their knowledge base. When dealers are able to advise patrons of the benefits of more possibilities for their drinking water, clients will value having more complete information to help them make decisions. They will also have opportunities to buy more from dealers.

More than just water

Besides helping clients maintain a clean water supply, cooler technology offers additional features to allow customers more variety when consuming water as part of a healthy lifestyle.

  • Some coolers can include low-calorie flavors to allow customers to experience different tastes when enjoying water. Customers can choose flavors to create their beverages.
  • Coolers can offer different water temperatures for use in different kinds of beverages. While the cold tap can serve drinking water needs, the hot tap can provide water for coffee, tea and hot chocolate.
  • Designs also vary with water coolers, offering residential and light commercial customers different ways to ensure the machines fit in with their décor.

In addition to touting the variety water coolers offer, dealers can also use coolers’ environmental aspect as a selling point. They can help office buildings and homes reduce waste from plastic bottles and other containers. As consumers grow even more environmentally conscious, knowing and selling the options coolers feature could contribute to an even more successful business.

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