World Water Day is Sunday, March 22.

Post on your social media pages, and let people in your circle know that your dealership supports water and sustainable development — the theme of World Water Day 2015.

According to U.N. Secretary-General Ban Ki-moon’s message on World Water Day, access to safe drinking water and sanitation is one of the most current urgent issues, with approximately 750 million people, more than one in 10 of the world’s population, without access to clean water and around 2.5 billion people living without “improved sanitation.”

Every dealership should jump on this bandwagon. I don’t want to appear self-serving, but this becomes a social-media marketing opportunity for you. By being a part of this, you elevate your dealership and enrich your content.

For more information, go to http://www.unwater.org/worldwaterday/home/en/.