California has been experiencing drought conditions for five years. According to the U.S. Geological Survey website:
- California is currently in its fifth year of severe drought.
- California’s 2015 and 2014 water years, which ended Sept. 30, 2015, were the warmest years on record.
- 2014 was the third driest year on record.
- On Jan. 17, 2014, California Gov. Jerry Brown declared a drought state of emergency.
With La Niña expected this winter, these water-scarce conditions are expected to continue, and California is not alone. Other U.S. states as well as countries and regions around the globe, such as Australia and the Middle East, must contend with drought. In this issue, we feature an article on the four types of drought and ways consumers, water dealers and treatment professionals can help minimize or prevent drought conditions. This article also discusses how to conserve water when experiencing water scarcity in a region.
As dealers work to market their services and improve their businesses, avoiding scare tactics is critical for success. In her article, “DataDale” Filhaber examines different ways to share information about contaminants and problems in an area with potential customers without scaring them into buying a treatment system.
In June, be sure to stop by and visit our Water Technology team during the American Water Works Association Annual Conference & Exposition 2016 at Booth 1054.