HONG KONG — Bluewater and London-based Rocket Content Marketing won one gold, two silver and one bronze award for its brand development and rebranding efforts at Transform magazine’s recent Asia-Pacific awards, according to a press release.
The awards were given in the “best use of copy style,” “best external stakeholder relations,” “best corporate rebrand” and “best implementation of brand development across multiple markets” categories, stated the release.
The Bluewater brand was created in 2013 with the merger of two smaller water purification companies, continued the release. Rocket was responsible for creating a strategy and messaging to launch the brand to stakeholders in Europe, the U.S. and China.
“We harnessed brand imagery that emphasized Bluewater’s Scandinavian heritage and leveraged a social media strategy to communicate to stakeholders the brand’s dedication to providing healthier drinking water on demand from your tap,” said Rocket Founder David Noble.
The annual event is organized by Transform magazine, a global magazine covering rebranding and brand development, reported the release.
Transform Awards Europe is accepting entries for its sixth year, noted the release.
You can find the release here.