WILMINGTON, Mass. — Watson-Marlow Pumps Group announced it has changed its name to Watson-Marlow Fluid Technology Group, according to a press release.

The company changed its name to better reflect the growth from its beginnings as a manufacturer of niche peristaltic pumps and tubing to its current position in fluid path technology, stated the release.

The name change follows the recent acquisition of BioPure, initiating the company’s strategic move to offer a broader selection of solutions to the pharmaceutical and biotechnology markets, continued the release.

Watson-Marlow Fluid Technology Group now encompasses seven brands, reported the release, which collectively deliver “a complete suite” of fluid technology solutions to the food and beverage, environmental, biopharmaceutical, industrial, mining and OEM market sectors.

“Our new name unifies our growing portfolio of fluid path technologies, [and] it is a better expression of who we are and a reflection of the growing portfolio of businesses and opportunities that sit within our group,” said Watson-Marlow Fluid Technology Group's President Jay Whalen. “Our sector market focus, combined with the recent acquisition of BioPure, gave us the opportunity to rethink the way we present ourselves to the market. We can no longer simply be defined as a niche pump or tubing company: We now offer customers a much more holistic offering.”

 You can find the release here.