LISLE, Ill. — The Water Quality Association (WQA) has added a new Sales Certificate to its Modular Education Program (MEP) in response to the water treatment industry’s need for greater technical sales-training offerings, according to a press release.

The newly added coursework builds upon the MEP’s Basics and Fundamentals programs to prepare water treatment sales professionals in diagnosing water issues and selecting treatment solutions, stated the release.

The release reported that the Sales Certificate program focuses heavily on helping sales people build credibility and trust with the customer, providing step-by-step training through a combination of background reading, online quizzes, hands-on practice and interaction with a mentor.

Participants will be instructed in selecting the proper technologies and products to meet the customer’s needs, proper sizing of water treatment systems and how to prepare for sales calls, noted the release.

“Sales personnel commit the company to fulfilling their promises,” explains Dr. Tanya Lubner, WQA director of Education & Professional Certification. “When sales personnel do their job well it makes the installer’s job easier and ensures that the system will be properly sized and applied, ultimately resulting in a happier customer.”

Read the entire release here.