SAN JUAN CAPISTRANO, Calif. — Seychelle Environmental Technologies (Seychelle) Inc., DBA Seychelle Water Filtration Products, has announced that it will be making a significant expansion into the Chinese and Japanese markets, according to an article from The Wall Street Journal.

“We are now ready to capitalize on the growing awareness consumers have about the quality of their drinking water with portable filter systems that remove up to 99.99 percent of water-borne contamination,” said Carl Palmer, founder, president and chairman of Seychelle.

Palmer recently returned from a three-week trip to China and Japan, the article reported, where he met with distributors who sell to hospitals, medical clinics, pharmacies, etc.

Seychelle plans to create a TV infomercial in Japan modeled off a successful test-marketed direct-sales infomercial in the U.S. featuring the radiological filters in a new 20 ounce pull-top sports bottle, continued the article.

Seychelle’s portable water filtration systems allow consumers to drink water from the tap, rivers, streams, ponds or creeks, according to the article, depending on their filter type.

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