IBWA joins partnership for a healthier America

Sept. 20, 2013

ALEXANDRIA, Va. — The campaign launched in Wisconsin last week.

ALEXANDRIA, Va. — The International Bottled Water Association (IBWA) recently announced that it is now a supporter of a collaboration between the Partnership for a Healthier America (PHA) and PHA Honorary Chair First Lady Michelle Obama to encourage Americans to make an easy choice to help improve their health and well-being every day by drinking more water, according to a press release.  

Last week, continued the release, the campaign launched in Watertown, Wisconsin, and the First Lady, joined by IBWA and other supporters, encouraged people to drink more water, more often.

“Safe, refreshing water is one of the best and healthiest choices that nearly everyone can make every day, whether at home, at work or ‘on the go,’” said IBWA president and CEO Joe Doss. “It is an easy way to stay hydrated and maintain a healthy diet.”

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